BEYONCÉ LAUNCHES ‘IVY PARK’ ATH-LEISURE CLOTHING LINE

Beyoncé graced the May 2016 covers of both the British and US ELLE magazine looking effortlessly chic as usual with curly hair and minimal makeup.

This was her big way of introducing the world to her new athleisure and active wear clothing line that launched on April 1^st, 2016.

To watch the official Ivy Park ad staring Beyoncé and some of her famous back up dancers, scroll to the bottom of the page.

While the name of the clothing line is obviously inspired by her daughter, Blue Ivy, she explained in depth what the name means.

“I called it ‘Ivy Park’ because a park is our commonality” she said, we can all go there; we’re all welcomed. Its anywhere we create for ourselves. For me, it’s the place where my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.” so she definitely implies that the park is a state of mind.

The line consists of 200 pieces ranging from $30 to $200. The line will be carried at Topshop, Nordstrom and Net -a –porter available from the 14^th of April.